WOMEN SEEN AND HEARD: LESSONS LEARNED FROM SUCCESSFUL SPEAKERS
Lois Phillips, PhD and Anita Perez Ferguson, PhD; Luz Publications, 2004.
Lois Phillips doctoral research confirmed what her communication consulting practice suggested: women speakers in leadership roles – more so than men–need to gain credibility as ‘the voice of authority’ before they can convince anybody about anything. Stereotypes about women’s intellectual capacity to lead organizations in top leadership roles can create skepticism in the audience’s mind about whether she is tough minded enough for the job, and distract from truly hearing and remembering the content or her message. The good news is that motivated speakers can learn to improve quickly from coaching, video-feedback, and reading WOMEN SEEN AND HEARD: LESSONS LEARNED FROM SUCCESSFUL SPEAKERS. Interviews with executive and political leaders who are dynamic presenters provided the basis for techniques to overcome any audience skepticism that might exist. Tips, techniques, and helpful worksheets help women prepare their presentations, whether advocating for a social program, informing colleagues, pitching to investors, or presenting controversial material to a formal audience and the press. Lois has spoken about her research to students, alumni, and faculty at Harvard’s JFK School, Babson College MBA Alumni, and UCSB (See Testimonials)